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Caves De Julienas Chaintre Beaujolais-Villages Nouveau `Coeur Pourpre` 2022

12% abv

Vol- 75cl

As far back as the 1800s, Beaujolais growers would gather to celebrate the end of the harvest by toasting the vintage with some of the young wine produced that year. (This is part of the French tradition of vin de primeur, or “early wines” released in the same year as harvest, which 55 appellations in France are allowed to produce.) During this time, Lyonnais barkeepers and restaurateurs had been in the habit of buying barrels of this new Beaujolais wine, that had been pressed in September and ready to serve in November. The new wine was served via pitchers dipped into barrels; the barrels were sometimes transported simply by floating them down the Saône river.,[2] Once the Beaujolais AOC was established in 1937, AOC rules meant that Beaujolais wine could only be officially sold after 15 December in the year of harvest.[3] These rules were relaxed in November 1951,[3] and the Union Interprofessionnelle des Vins du Beaujolais (UIVB) formally set 15 November as the release date for what would henceforth be known as Beaujolais nouveau. In 1985 the Institut National des Appellations d’Origine (INAO) established the third Thursday of November to allow for a uniform release date for the wine.

The wine used to be released from France at 12:01 on the third Thursday of November. During the 2000’s the release rules started to relax, with the wines shipped ahead of time, and released to local markets at 12:01 a.m. local time. Starting in the 2010’s, it started to be sent to retailers ahead of the third Thursday, with instruction not to sell it until the third Thursday.

Some members of the UIVB saw the potential for marketing Beaujolais nouveau by capitalising on fast distribution of the vintage, starting with a race to get the first bottles to Paris. In the 1960s, races from English clubs rewarded the drivers who returned the quickest with the most wine (sometimes resulting in spare tyres being left in Beaujolais).[4] There continued to be more media coverage, and by the 1970s it had become a national event. The races spread to neighbouring countries in Europe in the 1980s, followed by North America, and in the 1990s to Asia.[3] In 1985, the date was changed to the third Thursday in November to take best advantage of marketing in the following weekend.

Up to 1972, New York was the only US city to import Beaujolais nouveau. In 1972, Minneapolis became the second US city to import it; now, it is available in most US metropolis areas, and in many large cities across the globe.

£12.50inclusive of Duty and VAT

Good stock

In 2013 the Co-operative of Julienas and Macon-Chaintré united to form one company providing wine making facilities for 169 winegrowers from across Southern Burgundy.

Reference #:
12 ABV
Bottles per Case
6 bottles

What do I pay for delivery?

Orders under £150 are charged an initial £9.95 incl. VAT.

Northern Ireland, Isle of Man, Isles of Scilly.
Orders under £190 are charged an initial £12.00 incl.

All stock bought from Bond will be charged at delivery cost as quoted by the bond. As this varies dependent on the location of the wines and ultimate destination this will be quoted to you at the point of billing for VAT and duty.

And can we change order.

Deliveries are normally between 09.00 and 17.00 Tuesday to Friday and a signature is required on receipt of delivery. (We do not ship on a Friday for Monday delivery unless specifically requested to do so).

A shipping confirmation email will be sent when your order has been processed and shipped. You will be sent a further email and/or text with a delivery time slot and a consignment number along with instructions on how to amend this if required.

If you are out a card is left, with an instruction to call the local depot to re-arrange delivery. Alternatively, you can inform us to “leave safe”, “leave with a neighbour”, “leave in garage” etc. and we will pass this information onto the courier. Please remember that, in accordance with our Terms & Conditions, alcohol will only be left with persons over 18 Years Old.

A shipping confirmation email will be sent when your order has been processed and shipped. You will be sent a text with a delivery time slot and a consignment number along with instructions on how to amend this if required.

We use Mailsafe packaging and double walled cardboard boxes for secure shipping of all bottles. Clear labelling marked FRAGILE is applied and all our despatches.

UK mainland deliveries are overnight from confirmation of despatch with the exception of the following postcodes where deliveries are made on a 2 to 5 day service from despatch : 

IV 3 to 11, IV14 to 28, IV 40 & IV 51 to 54, IV 63. KW 1 to 3 & KW 5 to 14. PH 33 to 41